Effective Date: May 6, 2025

This Cookie Policy explains how AmeriPharma (“we”, “us”, or “our”) uses cookies and similar tracking technologies on our website https://ameripharmainfusioncenter.com (“Website”). It outlines what data is collected, how it’s used, and how you can manage your preferences.

I. Definitions

  • Cookies: Small text files stored on your device when you visit a website, used to remember your actions and preferences.
  • Trackers: Technologies like cookies, web beacons, pixel tags, and local storage that collect data about your browsing behavior.
  • Personal Data: Any information relating to an identified or identifiable individual, such as names, email addresses, IP addresses, and user behavior data.
  • Usage Data: Information collected automatically through the Website, such as the pages visited, time spent on pages, and other diagnostic data.

II. Types of Cookies and Trackers Used

1. Strictly Necessary Cookies

These cookies are essential for the functioning of the Website and cannot be disabled in our systems. They are usually set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.

  • CookieYes (CookieYes Limited): Manages and stores user preferences for cookies and trackers.
    • Personal Data processed: Tracker.
    • Legal basis for processing: Legal obligation.
    • Storage duration: 365 days.
  • Cloudflare (Cloudflare, Inc.): Helps detect malicious visitors and manage traffic safely.
    • Personal Data processed: Tracker, IP address.
    • Legal basis: Legitimate interest.
    • Storage duration: 1 hour.
  • WordPress (Automattic Inc.): Supports website infrastructure, including user sessions and admin login.
    • Personal Data processed: Tracker (session ID).
    • Legal basis: Contract.
    • Storage duration: Session.
  • Amazon Web Services (AWS) (Amazon.com, Inc.): Provides cloud hosting and infrastructure services used to store website content and deliver it efficiently to users. AWS may process limited usage data to ensure uptime, performance, and security.
    • Personal Data processed: IP address, tracker, usage data, and technical metadata (e.g., request headers, geolocation).
    • Legal basis: Contract.
    • Storage duration: 7 days.

2. Functional Cookies

These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

  • Typeform (Typeform S.L.): Provides interactive forms and surveys.
    • Personal Data processed: Tracker, form responses, metadata (e.g., time, browser, device), and usage data.
    • Legal basis for processing: Consent.
    • Storage duration: Up to 12 months after submission, or as defined by the Owner’s retention settings.
  • Intercom (Intercom, Inc.): Offers live chat support and user messaging.
    • Personal Data processed: Data communicated while using the service, email address, tracker, and usage data.
    • Legal basis for processing: Consent.
    • Storage duration: Up to 9 months.
  • EmbedSocial (EmbedSocial): Embeds social media content and reviews.
    • Personal Data processed: Tracker and usage data.
    • Legal basis for processing: Consent.
    • Storage duration: Session.
  • Canto: Delivers digital asset previews (images, videos, etc.) for a smoother browsing experience.
    • Personal Data processed: Tracker, usage data.
    • Legal basis: Consent.
    • Storage duration: Session.

3. Analytics Cookies

These cookies help us understand how visitors interact with the Website by collecting and reporting information anonymously.

  • Google Analytics (Google LLC): Provides insights into website usage.
    • Personal Data processed: Tracker and usage data.
    • Legal basis for processing: Consent.
    • Storage duration: Up to 26 months.
  • CallRail (CallRail, Inc.): Tracks phone call activity and attributes it to marketing sources or campaigns.
    • Personal Data processed: Tracker, call metadata (e.g., time, duration, source), and usage data.
    • Legal basis for processing: Consent.
      Storage duration: Up to 2 years.
  • PostHog: Analyzes user behavior through session replays, heat maps, scrolls, and click reports.
    • Personal Data processed: Tracker and usage data.
    • Legal basis for processing: Consent.
    • Storage duration: 1 year.
  • PixelYourSite: Tracks on-site actions and events for marketing analytics.
    • Personal Data processed: Tracker, event metadata.
    • Legal basis: Consent.
    • Storage duration: 7 days.

4. Advertising and Targeting Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They may also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

  • Google Ads Conversion Tracking (Google LLC): Measures ad performance and conversions.
    • Personal Data processed: Tracker and usage data.
    • Legal basis for processing: Consent.
    • Storage duration: Up to 12 months.
  • YouTube (Google LLC): Embeds video content and tracks user interaction.
    • Personal Data processed: Tracker and usage data.
    • Legal basis for processing: Consent.
    • Storage duration: 6 months.
  • Meta Pixel (Meta Platforms, Inc.): Tracks user interactions for Facebook and Instagram advertising.
    • Personal Data processed: Tracker and usage data.
    • Legal basis for processing: Consent.
    • Storage duration: 180 days.
  • X Pixel (X Corp.): Collects data for advertising on the X platform.
    • Personal Data processed: Tracker (including cookie IDs, Click IDs, email addresses, and device/browser information).
    • Legal basis for processing: Legitimate interest and, where applicable, user consent.
    • Storage duration: 90 days.
  • Reddit Pixel (Reddit, Inc.): Tracks user interactions for Reddit advertising.
    • Personal Data processed: IP address, user agent, referrer URL, standard event data, device and browser information, operating system version, screen viewport dimensions, hashed emails, mobile advertising IDs, or external IDs.
    • Legal basis for processing: Consent.
    • Storage duration: Up to 12 months.
  • Pinterest Tag (Pinterest, Inc.): Tracks conversions and user behavior for Pinterest advertising.
    • Personal Data processed: Tracker and usage data.
    • Legal basis for processing: Consent.
    • Storage duration: 1 year.
  • Rumble (Rumble Inc.): Embeds video content and tracks user interaction.
    • Personal Data processed: Trackers (including cookie identifiers, IP addresses, and device/browser information).
    • Legal basis for processing: Consent.
    • Storage duration: 60 days.

III. Managing Your Preferences

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided:

  • Cookie Consent Manager: Access our cookie consent manager by clicking on the “Privacy Choices” link in the footer of our Website. Here, you can manage your preferences for each category of cookies.
  • Browser Settings: Most web browsers allow you to control cookies through their settings preferences. However, if you choose to disable cookies, some features of our Website may not function properly.
  • Third-Party Opt-Outs: You can opt out of interest-based advertising through the following:

Please note that opting out does not mean you will no longer see advertisements. It means that the ads you see may be less relevant to your interests.

IV. HIPAA Compliance

As a healthcare provider, AmeriPharma is committed to maintaining the privacy and security of your protected health information (PHI) in accordance with the Health Insurance Portability and Accountability Act (HIPAA). We ensure that any PHI collected through our Website is handled in compliance with HIPAA regulations. This includes implementing administrative, physical, and technical safeguards to protect your information.

V. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will update the “Effective Date” at the top of this policy. We encourage you to review this policy periodically to stay informed about our use of cookies and related technologies.

If you have any questions about this Cookie Policy, please contact us at [email protected].